So...

There is this thing that is happening... It is cyclical, and we are in an age where things move faster and faster.

So...

Here we go again.

We care that you have 1,000 or 10,000 or 100,000 followers.

We really, really, do.

We do.

Here’s the rub.

Your fans don't.

They really, really, really do not.

Your fans, do not.

Because 1,000 fans merely means there are 999 people interfering with the one-on-one relationship between the producer and the recipient. If there is one thing 15 years of social networks has taught us, the shared-personal is way more valuable than the shared-public. Honestly, the polyamory of digital wears thin when you are looking for something serious, and not to be solely entertained (Netflix and Tinder, unite!).

If the number of followers, likes or hearts or... blah, blah, blah, doesn't matter...

What does?

Making digital experiences physical and making physical experiences digital in such a way that the two are inextricably linked creating the experience of you; your product, your service, your brand.

This "making physical, digital" and vice-versa is the goal of this whole thing, until Ai leaves us in bunker and flies off in a helicopter (spoiler).

Making physical experiences, digital. This is what separates the Ladies from the girls. See we can hack your social media followers and artificially create a devout legion of the chosen. Yet, the rubber meets the road when we call those 10,000 "fans" to show up and only 4 do...

This is the digital fallacy and the physical inequity.

When we create something from bits and in reality it lacks bite.

Kind sir... Problems are easy, what about solutions?

Well we are all grown adults at this point, and no longer a teenager out on their first date.

What does that mean?

If you want something, you're going to have to go and get it... Lady or Gentleman!

The object of desire, whether teenage infatuation or your fans who need to love you so they buy your things that put your aforementioned teenager through college.

You must go get them... Wherever they are, in whatever language they speak, and show that you care by caring... Call it "Giving a Shit"

I say that a lot, "Give a Shit"

However, when you are traversing the Mad Max Desert between water and fuel, you must be tenacious, persistent and determined to bring your team, your fans, your legion with you... (spoiler, again)

...and fortune has never favored the timid.

Woo them, my friends... Woo them, well.