I am done.
...un-fucking brands.
Nike!
No.
It is the lack of progression.
Progression is alienating.
To progress or not to progress.
...and, hold on.
What am I scripting about?
Ah, yes... Ahem [clears throat]
I am done with Nike!
I like this assertion, it feels right.
It feels good.
I . . .
Insidious
...who is to blame.
If you are asked to do something.
If I ask you to do something.
If you accept the task of doing a thing.
Do this some-thing well, and be amazing...
Knock their socks off.
Knock the world's socks off.
Your first thought.
Outside of creating this thing.
Who is paying for this?
. . .Dirt. Weight. Rest.
...everything in it's place.
You will get dirty.
You will need the dirt.
The dirt supports the task.
Dirt makes things difficult.
Difficult tasks derive benefit.
You will get dirty.
You will move weight.
You will need heavy weight.
The weight provides the resistance.
Weight makes things difficult.
Difficult resistance . . .
I have said it before and...
...the art of not giving a fuck.
So there is this thing that people say, “Man, I just don’t give a fuck!”
It is kind of like the use of the word, obvious. If it is, obvious, then you have no need for the word, because it is, obvious.
In similar fashion comes the statement, “Man, I just don’t give a fuck!”
In the mere stating of the . . .
The fear of living.
...do something.
The fear is that after all of the work and all of the effort that you will not live to enjoy the rewards.
You will fight the authority. You will the mend the broken ties. You create a better world than the one you were born into...
You will die and never get to enjoy this world you had a direct hand in building.
. . .
So you want to look strong?
...an ode to the bullshit.
Aesthetically strong, and capable, is no longer enough.
Has it ever been?
Was that what the 90's were all about?
I digress.
One must actually be strong and capable.
The yogi will say it is all yoga
The strong will say it is all strength
The movers will say it is all movement
The . . .
